Why Glyph

Why Glyph is needed

The Problem

Web3 today is noisy, fragmented, and easy to game:

• A single human can appear as hundreds of wallets.

• Bots and sybils farm airdrops, quests, and incentives at scale.

• Growth budgets are spent on anonymous addresses with no understanding of the user behind them.

• Apps are forced to choose between:

  • Keeping everything anonymous and flying blind, or

  • Collecting PII and recreating Web2-style data silos and privacy risks.

This leads to:

• Wasted incentives and grants.

• Poor targeting and low retention.

• No durable identity that travels across chains, games, and protocols.

• A growing compliance and privacy burden for teams who never wanted to be in the data business.

Glyph’s Approach

Glyph introduces a privacy-first identity standard for Web3:

• User-centric identity – Users own a single, portable UnifiedID that can privately map to many wallets and accounts across chains and apps.

• Private wallet linking – Wallets can be attested and linked without exposing the full graph on-chain.

• Verifiable claims, not raw data – Apps receive claims like “human-verified”, “loyal LP”, “strategy gamer”, “no previous exploit history”, rather than raw transaction logs or PII.

• ZK-powered consent – Zero-knowledge proofs ensure that apps can trust the claims without seeing the underlying data.

This gives:

• Apps and protocols a clean, queryable identity layer that plugs directly into growth, loyalty, and risk systems.

• Users portable, privacy-preserving identity that they can leverage for better access, rewards, and personalized experiences.

Glyph’s job is to sit between users, apps, and data, enforcing consent and privacy while still enabling rich, actionable signals.